Today you can find Mark Simpson making wines at the BC Wine Studios crush pad facilities in Okanagan Falls.
You will also find him consulting for and producing wine for a number of BC wineries. You might say Mark has a wealth of experience and is in demand.
Mark's beverage career was launched in 1982 with the Molson Breweries after he earned a microbiology degree at the University of British Columbia. In 1992 Mark became the brew master for the Granville Island Brewing Company in Vancouver, developing such popular beers as Cypress Honey Lager.
It was not until 2001 that Mark discover the joys and passion of making wine. Mark had accepted a position with Vincor ( now called Constellation Brands ) managing their winemaking kit division. His role at Vincor
included winemaking as Director of Research, Development and Quality Assurance.
In 2007 he set up his own company in Vancouver
Artisan Food & Beverage Corp., a consulting company. Here is clients included
Saturna Island Estate Winery, Nagging Doubt and The Fort Wine Co.
In 2010 Mark created his own label Siren's Call made at the BC Wine Studios from carefully selected Okanagan grapes.
The name refers to the sirens (Greek mythology) creatures that are half women, half bird. The idea is that these creatures are seductive and alluring. So the wine will be seductive and appealing
Noble Beast, Include()and Phasion Estates Winery are also BC Wine Studio Clients
Phasion owner Jenn Triggs
His keen eye for purchasing high quality grapes and ingredients during the creation process has ensured the best quality wine was designed for the Phasion Estates Winery. His unique techniques and careful precision was apparent early on in the project. Mark's continuous drive to design a stylish wine collection has truly fulfilled my vision for the Phasion Estates Winery.
reviews by John Schreiner
Siren's Call Merlot 2010 is from a sunbathed south Okanagan vineyard managed by Terry Meyer-Stone and Andrew Stone. It begins with an impressively deep colour and aromas and flavours of blueberry, black currant and plum. The long, ripe tannins contributed to polished elegance of the texture. 90.
Siren's Call Malbec 2010 This red has a swaggering personality, with peppery aromas and flavours that wake up the palate. In his notes on the wine, Mark speaks of pencil lead and spice. I would not disagree but I also found cherries and plums and a peppery finish. 91.
Siren's Call Petit Verdot 2010 . With 14.9% alcohol, this is a ripe, muscular red, beginning with aromas of mulberry, blackberry and spicy plums. Full-bodied and with great fruit concentration, it tastes of black currants, plums, figs and spice with a hint of tobacco on the finish. 91.
Siren's Call Harmonious 2010 . This is a blend of the five major Bordeaux red varietals. It is aptly named; the varietals flavours do not override each other but have come together in a seamless fashion. Dark in colour – Mark certainly makes dark reds – the wine begins with aromas of spice (celery salt) and red berries. The palate presents flavours of blackberry, currants, cherry and plum. A well-structured wine, it should be cellared for a few more years to let it peak. 91-93
Nagging Doubt Pinot Noir 2011 ($23). The wine's impressive deep hue gives it instant eye appeal in the glass. It has ripe aromas of cherry and strawberry with a hint of cinnamon. On the palate, the cinnamon becomes savoury sage, adding complexity to the cherry flavours. The texture has begun to develop that classic velvet of this variety. 90.